On a balmy summer day, just a few weeks ago, two women on opposite ends of town were moments away from throwing a big party for their respective women’s club.

They both carefully placed the finishing touches on their hor’dourves, added fruit-infused ice to the homemade punch & scrubbed that last, greasy toddler fingerprint off the living room window glass.

Each walked to their kitchen cupboard, opened it, and placed their stemmed glassware next to the punch bowl.

Up until this point these two women were quite similar.

But now there was one major difference.

One woman’s heart sank as she set down the glass. She ran a little water on a dishrag and attempted to scrub the hard water spots off the glasses – to no avail. She sighed as she resigned herself to deal with the “looks” the ladies would give each other as they filled their drinks. She quickly checked the bathroom and noticed the once soft and white hand towel laying next to the sink was now coarse and dingy from the hard water. Just as she was about to swap it out for a new one she’d recently purchased, the doorbell rang. She glanced in the mirror, taking in the tired look on her face, accentuated by her dull hair that hung lifelessly around her shoulders. Self-consciously she went to open the door.

Across town the other woman held her crystal-clear glass up to the warm light pouring through the kitchen window and smiled widely. Setting the glass down next to a soft, white linen dotted with guest gifts, she too glanced in the mirror as the doorbell rang and was pleased to see her hair was soft and shiny, her face glowing. With confidence she answered the door…

…and the party began.

So what made the difference?

What was the defining factor that caused one woman to open the door tired and fragile, self conscious about how she’d be perceived and the other to welcome her guests with confidence and grace?

It wasn’t a matter of how hard they worked on the decorations or the food.

As a matter of fact it had nothing to do with either of them at all.

The difference was the water that flowed through their home.

You see, the confident woman had Culligan water. With soft water she had no need to worry about hard water spots on her glassware and dishes. Her towels were soft – vibrant with their original color. Her skin and hair looked youthful with their natural oils – not weighted down by heavy minerals.

For decades, Culligan has been more than just a water treatment company.

But only recently have we as women been able to scientifically tie the benefits of soft water to more than just protecting our home’s plumbing. We can now see that hard water minerals, mixed with warm water, bind together and stick to our hair, skin, towels, faucets, fixtures, and appliances causing us to lose confidence in ourselves and in the way our home presents.

We’ve invested hundreds, even thousands of dollars each year in beauty products to give us the the same benefits Culligan water can provide at a fraction of the cost.

We’ve invested similar amounts in cleaning products, soaps and fabric softeners, chemically treating what can be cured naturally.

I’m sure you can agree we as busy moms, wives, working women, could all use more time relaxing and enjoying our guests than scrambling to polish glassware, replace linens, comb our hair into submission or slather makeup on our skin.

Soft water is confidence.

For less than a Starbucks coffee/day, you can enjoy the confidence of the woman with Culligan water.

And with thousands customers in the Eastern Massachusetts area, you can rest assured that the system you put in place today, will continue to provide peace of mind to your personal health and value and comfort to your home for a long time to come.

If you’re on the fence about learning how Culligan can help you, simply fill out the form below to learn more.

There will be no high-pressure sales pitch or pushy, checkered-jacket man showing up to sell you something you don’t need. Just your local water expert helping you discover a home that runs on Culligan water and the time to enjoy life a little more.